According to Saussure and Schultz (2005), authors of Manipulation and ideologies in the twentieth century: discourse, language, mind, “Manipulation takes place when a mindful person triggers an automatic response from an unaware person. , manipulation is different from persuasion in that it is a technique fueled by methods that would seek to not only influence, but to deceive. Manipulation, unlike persuasion, conceals its intentions.”
Persuasive devices are all around us and not all of them are as obvious as we may think they are. They can be very subtle. There are many ways in which people persuade others. Experts in communication work from a practically endless list of techniques, some new and some, which have been around for years. The techniques listed below are used every day by advertisers to persuade and convince you to buy their product, service or change your attitude. The techniques target audiences in distinctly different ways.
Codoban, A. (2006). From persuasion to manipulation and seduction. Retrieved November 10, 2011, from http://www.jsri.ro/new/?download=jsri_14_articol_14_aurel_codoban.pdf
MI: Cengage Learning. http://opinionsandperspectives.blogspot.com/2010/11/persuasion-manipulation-seduction-and.html